Meet Mike. He writes.

Elevator Pitch: Advertising veteran and creative lead, specializing in copywriting, UX and content strategy, and brand storytelling.

Hometown: Sacramento, CA

Current Residence: San Diego, CA

Brands: Microsoft, Sony, Shutterstock, Rolex, Qualcomm Snapdragon, Petco, Nature’s Recipe, Astroglide, Rady Children’s Hospital, San Manuel Band of Mission Indians, Father Joe’s Villages, ECOLIFE Conservation, Sound United, Lytx, DXC Technology

Signature Moves:

• Stretching the tiniest of insights into big conceptual ideas

• Training the talents of writers, designers, and other creatives

• Landing hooks that get people to care about what brands have to say

• Beating character counts down to the last letter

• Grappling with ChatGPT, Midjourney, and AI LLMs to prompt progress

• Cutting through complexity and jargon to hit audiences right in the feels