Owning the spotlight for Sony BRAVIA

OLED versus LED. Sound bars or surround sound. Makes, models, refresh rates, and however many Ks we’re up to now. Shopping for TVs and home audio can be overwhelming. For Sony BRAVIA, standing out at retail meant helping consumers make sense of it all.

Services:

Creative concepting, video treatments, script writing, storyboarding, post-production oversight

Cinema is Coming Home

A Sony premiere deserves nothing less than the red carpet treatment. This theatrical sneak peek made bonafide stars of the latest TVs and home audio. The concept recalled Sony’s rich filmmaking legacy. The script translated product specifications into proper spectacles. The production was filmed on-location at Sony Studios to capture an authentic behind-the-scenes feel. Made possible through collaboration across continents, time zones, and languages, the final cut delivered a debut worthy of Sony BRAVIA.

What Reality’s Been Waiting For

Showing is better than telling—especially on the sales floor. This video series not only made Sony BRAVIA TVs stand out amid the sea of screens at retail but helped shoppers understand what to look for in the latest models on display. Shot on-location to capture captivating scenes and scripted to demystify Sony technology, each installment was equal parts impressive and informative to illuminate why outshines Sony BRAVIA outshines all others.